The Hatchery- elastisized

The retail space will be connected to the gallery space by an entryway that is made up of rubber and elastic cables strung from the floor to the ceiling.


The ceiling in the retail space is made to look like it is being stretched in all different directions. In theory, the ceiling will be constructed out of fabric.

Some of the walls in the space appear to be stretching out into the space, held in place by cables. This wall will be above the cash wrap which will be suspended from the wall by rubber and elastic cables.


The cash wrap will have a front panel that is covered in elastic banding, stretched to different thicknesses over a light box. The tighter the elastic is pulled, the more light will shine through. This type of accent lighting will be used multiple times around the store.


Shelving around the store will mirror the ceiling design, and will appear to be stretched out from the wall itself.

The lighting in the space will be accent from the panels of elastic, natural light that comes in through the gallery space as well as sconces and pendants. (dwr.com)





Both the front and back esntrance to the gallery will have a facade put over the existing building covering the brick in smooth, white. The concept of elasticity will be shown here by stretching the facade like the retail space's ceiling.


The is the plan view of the separation of spaces in the hatchery. The back entrance is on the left side of the plan. The spaces from left to right are the consultation/ meeting room, the co-lab studio, the retail space, and the gallery. The floors will be the existing wood flooring.


When you enter through the back entrance you will have access to the co-lab (collaboration studio) and a meeting/consultation space. Both of these spaces will have a window that opens up to the hallway so that they act as a sort of gallery space displaying works in progress. This idea will "stretch" the spaces into public view.

The opposite end of the hallway from the entrance is the retail space, the heart of the space.

The color scheme and furniture selections for this space can be found in the previous post- concept: elasticity which serves as my inspiration board.

Conceptualization

Elasticity: Flexible but able to retain shape


While in school, we are encouraged to expand our thinking, push our minds to their limits, and stretch beyond. The Hatchery will be a place where we can expand and push ourselves, and our work to it’s extremes. The Hatchery itself must be flexible and able to bend to the needs of it’s inhabitants and users. The furniture that will be in the space must be multi-functional and able to be moved to change the space around for different uses. Temporary walls will be created out of bungee cords that go from floor to ceiling, and can be manipulated by pulling and twisting the cords to created different walls and spaces to display work.

The retail space will be separated from the performance space by temporary walls of cable, and will have displays that can be moved around to accommodate new merchandise. The ceiling of the performance and retail spaces will be covered in a stretch fabric that will be pulled to different points to look like it is expanding and contracting. At one place, the ceiling will open up to a skylight above.
The work spaces and back rooms will have walls that mirror the ceiling up front. The feeling of the space being elastic will hopefully promote elasticity of the mind.

When we graduate and get employed, we may have to reign in our minds a little, and think more logically. Until that time, the Hatchery will be a place for our minds to stretch to it's limits, and to create and display truly amazing work.

Hatchery Bubble Diagram

The Hatchery will consist of the Exhibition & Performance space, the Gallery Retail space, a Collaboration space between different departments at UNCG, and a consultation space where clients can meet with students from UNCG. The Exhibition space will be at the front of the Hatchery and will be immediately adjacent to the Gallery retail space and public restrooms. I would like for the Exhibition and Performance space to visually connect with the Gallery Space. These areas would have access to the back of the Hatchery where the Collaboration studio and Consultation space would be, but they will be separated visually.
The back of the Hatchery will be accessible from the back entrance and will house the collaboration studio and the consultation space, as well as a private bathroom. The collaboration space will be visually connected to the consultation space.

|inventory investigation|-Hatchery Style

When thinking of what to put into the Hatchery I looked to my friends. UNCG has a lot of programs that produce truly beautiful student work that could be displayed in the Hatchery, and thankfully, I have a lot of friends to give me insight to those programs. Here is a list I created from talking to my friends in the CARS, studio art, theatre, and english departments.

Hatchery Inventory:
-paintings
-photography
-sculptures
-full scale wall installations
-models
-clothing
-costumes
-poetry
-digital displays of work, or presentations
-BCS short films
-music recordings
-theatre displays